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Jeanne Verdoux |
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Segafredo
Advertising Campaign
Concept, art direction and design for Segafredo - Europe, an Italian brand of coffee.
The design concept transforms rings of coffee into letters O. By combining photography and typography, the coffee rings overlap and create merging words evoking the nature of the meeting that just took place : lovers (TOI+MOI = me+you), debating friends (NON+OUI = no+yes), etc. The typefaces vary to reinforce the tone of the meetings. Six different ads were produced.
- Magazine ads
- Posters
- Bill boards
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Artist & Designer - Brooklyn, NY
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